“The Simpsons Movie” Marketing Campaign

It is expected that the”The Simpsons Movie’ will have good numbers from it’s opening weekend. That is not a surprise considering the huge following the TV show has.Fox however has started an unusual marketing for the film which has a 70 million dollar price tag. They are trying to bring fiction aspects of the Simpson’s world into real life.For example they have transformed a dozen 7-11s into Quick-E Marts.To read more about the marketing of “The Simpsons Movie”please click here.

Movie Merchandising

It seems that that one of the ways to be sure that a movie is profitable is to cleverly place product placements within the movie itself. The products can range to almost anything including sandwiches and cologne. The article I have for you describes 7 great moments in movie merchandising so here is the complete story.